Webinar: Boomers – Marketers Most Valuable Generation

Webinar: Boomers – Marketers Most Valuable Generation

In 5 years, 50% of the U.S. population will be 50+. Despite numbers of 80 million strong, they have been unaddressed by many marketers and advertisers since aging out of the popular 18-49 group. Why have some brands passed them by? What are others doing successfully for a group that is redefining aging? Nielsen research – done jointly with creative agency, Boomagers – provides new insights and ways of understanding the market potential of today’s ‘Boomers’, and shows that keeping pace with them can improve the health of a brand’s bottom line. 

Join us for a webinar that focuses on this ‘most valuable generation,’ whose sheer size and spending power remain key drivers within the CPG industry – still representing close to 50% of all CPG dollars spent. We will look into the media and shopping behaviors of a group that has the most and also spends the most. And we will share new facts that dispel many myths about a generation that is simply too valuable to ignore. Explore and expand upon question areas that include: 

  • What are the implications of their sheer size and growth rate?
  • How brand loyal are Boomers?
  • What is their purchasing potential and their influence to CPG categories and products?
  • How to best reach them? What are their digital behaviors?
  • What role does this group play in the adoption of social media and technology?

Learn how your marketing efforts can be successful in reaching the ‘most valuable generation’. 


Download Now

Webinar: Boomers – Marketers Most Valuable Generation

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.