Webinar: Demystifying Multicultural Consumers
Multicultural consumer spending in the U.S. exceeds $2.9 trillion, equating to the fifth-largest economy in the world. But many companies still struggle to successfully harness the power of ethnic consumers as key opportunities to grow their brands and business.
During this webinar, Nielsen experts highlight findings and best practices that distinguish high-performing companies, based on an in-depth two year study of 56 companies across North America.
Additionally, Lauventria Robinson, Vice President, Multicultural Marketing for The Coca-Cola Company, offered perspectives on how Coca-Cola’s strategy reflects the changing U.S. demographics and has made them a leader in multicultural marketing.