Success is never certain, but marketers can predictably and consistently flip historical new product performance from 85 percent failure to 85 percent success.

This webinar shares stories from the 2014 U.S. Breakthrough Innovation winners –  whose offerings were in the top 3 percent of all launches – to show you how inverting the success rate numbers is doable…for every company, in any category, at any time. This session discusses how innovation is far more science than magic.  You’ll learn the principles and practices that enable consistent success, fuel sustained growth, and increase organizational confidence.

Speakers:

• Rob Wengel, SVP, Innovation, Nielsen
• Taddy Hall, SVP, Innovation, Nielsen
• Guest Presenter: Pat McGauley, VP Innovation, Anheuser-Busch InBev