Webinar: Secrets of Success: How To Capitalize on Private Labels’ Untapped Potential
Store brands aren’t what they used to be. Today, supermarket shoppers spend $1 of every $5 on store brands, and their sales are growing in just about every retail channel. But given the perfect storm of a struggling economy, rising consumer perception of quality and new lines hitting stores daily, private brands’ growth has not reached the potential many expected, increasing sales just 1 share point between 2009 and 2013.
Amid the sluggish growth, however, some retailers have successfully tapped into private brands’ potential. And in an environment where retailer and manufacturer collaboration has never been greater, understanding the private label landscape will become even more critical to manufacturers that must coexist and collaborate to drive total category success.
Join Nielsen as we reveal the top 10 U.S. store brand retailers and uncover how they’re creating programs that account for an average of 35% of store sales. Be there as we examine how winning retailers stack up on:
- Private label share and department footprints
- Drivers of store brand buyer behaviors
- Demographic connection points
- Innovative marketing, products and in-store experiences
- Supply sourcing
- Analytic expertise
- Manufacturer partnerships that result in a win-win