With over 40% of Americans identifying themselves as Independents, a 25-year record high, it becomes ever more important to find and connect with this influential voter group. But how do you reach and impact the swing voter? Where should you focus your advertising efforts, and what local markets strategies will bring the best return?
Watch our webinar recording to learn about the best practices to reach and sway the local voter.
- Understanding your key voter segments (examples include Latino and women voters)
- Creating effective and targeted messaging
- Determining the most effective media mix
If you have any questions, please contact Karla Horton.