As a local media expert, you are always striving to increase the efficiency of your advertising campaigns. Maximizing ROI requires creating a media strategy that will not only reach the largest audiences but also reach viewers who are ready to buy products and services.
This webinar shares three simple suggestions, drawn from our Nielsen Local Buyer Reach insights, to increase your local television advertising effectiveness.
We will examine:
- How to evaluate audiences to obtain maximum buyer reach
- The role of audience buying power
- How to select the dayparts and programming that will deliver
If you have any questions, please contact Karla Horton.