The very best ads make meaningful connections—tugging on the right heartstrings and bringing the viewer closer to the brand. Crafting pitch-perfect creative isn’t easy—there are a host of factors influencing success, including the ad’s ability to make an emotional connection with the consumer and deliver meaningful information.
Nielsen has brought together the expertise of two pioneers in the field of advertising effectiveness who have specialized in researching and measuring the power of ad creative. Together they’ll share their perspectives on the tasks that creative must accomplish in order to connect and communicate with consumers.
- The way consumers process information, enabling advertisers to make stronger connections
- How emotive power can help your message through empathy and creativity to build long term brand values like favorability and trust
- How these concepts can be measured to predict potential ad resonance