Webinar: The Power of The Creative | The Science Behind The Hype
David Brandt and Dr. Robert Heath highlight Creative Evaluation insights and how they can be applied to iconic ads such as those that aired in the Super Bowl. Memorability matters, but how did these ads actually resonate with consumers?
https://www.nielsen.com/us/en/insights/webinar/2015/webinar-the-power-of-the-creative-the-science-behind-the-hype/
