Insights

Webinar: I’m A Voter And I Approve This Media
Webinar

Webinar: I’m A Voter And I Approve This Media

Today’s political campaigns are intense and competitive with key voter groups often driving election results. In the wake of media fragmentation and device proliferation, these voters have access to unlimited amounts of information across more media outlets than ever before. Whether it be listening to a talk radio show, watching local news or surfing the web for the latest election information, campaigns and agencies need to be sure they are effectively allocating their resources across all platforms.

Watch as Nielsen examines unique media consumption behaviors of key voter segments and highlights insights that campaigns can leverage when developing strategies to deliver votes.