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Webinar: Social TV and Choosing The Right Celebrity Endorser
Webinar

Webinar: Social TV and Choosing The Right Celebrity Endorser

In today’s connected world, consumers turn to social media to instantly share their experiences—that includes sharing what ads, programs and celebrities they are watching on TV. As both viewership and sponsorship opportunities continue to grow, creative agencies need a data-driven approach to efficiently and effectively align brands with the right TV programs and celebrities to maximize impact.

The first webinar in Nielsen’s “How Data Drives Creative” webinar series showcases how creative agencies can harness social TV ratings and align their client’s brand with the most impactful celebrity spokesperson. Experts from Nielsen Social and Talent Analytics review case studies that highlight how data insights can help drive results for creative agencies.