People are fundamentally shopping differently today than they used to just 10 years ago. Consumers are taking fewer trips to the store and as a result, it’s harder for consumer product goods (CPG) retailers and manufacturers to find growth. Many companies are looking to digital channels as both a cause of that disruption and solution to grow once again. Sure enough, online sales of consumer goods are growing rapidly but the promise of new digital technologies and platforms represents much more than just a new growth channel. In this webinar you’ll learn:
- How consumers are engaging digitally along their path to purchase
- Tips to guide your thinking about digital channels as growth drivers in both the manufacturing and retailing world
- Predictions on the future of digital retail
The webinar materials are available for download at the end of the video.