Today, consumers are both diverse and demanding. They want personalization now more than ever—from deals designed just for them to finding their favorite products on the shelves of their local stores. For retailers and manufacturers, displaying the agility to meet this level of personalization involves getting the right products on the right shelves for the right consumers, not to mention at the right price and with effective promotions. It’s not easy, but a few analytical approaches can help you prioritize categories and consumers for personalized investments.
The webinar materials are available for download at the end of the video.