Insights

Webinar: Kicking the Tires: Connecting with Consumers Along the Auto Path-to-Purchase
Webinar

Webinar: Kicking the Tires: Connecting with Consumers Along the Auto Path-to-Purchase

Consumer purchasing for automobiles is a long process. In fact, the current time frame for consideration and purchasing a new vehicle is often around six to seven years. So how can brands and their agencies optimize marketing levers to drive awareness, consideration and intent to purchase? This webinar explores some best practices from our ongoing AutoP2P (path to purchase) insights.