Insights

Webinar: The Road to a Smarter Shelf (Part 2)
Webinar

Webinar: The Road to a Smarter Shelf (Part 2)

Tips to Create Product Mix Within the New Retail Landscape

In that critical moment when the shopper meets the shelf, all of your planning and execution processes are put to the test. So what does it take to make a smarter, better shelf?

Our two-part series explores how shoppers behave at the shelf (and why) and the link between intelligent shelving decisions and shopper reactions. Part two of this series shared a strategic framework to prioritize assortment and identify opportunities based on new groundbreaking research.

The webinar materials are available for download at the end of the video.

For more information, see part 1 of the series.