For most marketers, third-party data is a sure-fire way to achieve scale, especially when their first-party data is limited in size and scope. However, the proliferation of third-party data providers in recent years has left marketers with a dizzying array of choices and heightened concerns over which suppliers they can trust.
Watch this webinar to learn:
- Why traditional approaches to evaluating third-party vendors no longer work
- How to create data partnerships that yield stronger campaign results
- How leading brands are using third-party data to overcome specific marketing challenges