Insights

Webinar: Third-Party Vendors: Friends or Foes?
Webinar

Webinar: Third-Party Vendors: Friends or Foes?

For most marketers, third-party data is a sure-fire way to achieve scale, especially when their first-party data is limited in size and scope. However, the proliferation of third-party data providers in recent years has left marketers with a dizzying array of choices and heightened concerns over which suppliers they can trust.

Watch this webinar to learn:

  • Why traditional approaches to evaluating third-party vendors no longer work
  • How to create data partnerships that yield stronger campaign results
  • How leading brands are using third-party data to overcome specific marketing challenges