Insights

Webinar: How Ferrero Became a Category Growth Leader
Webinar

Webinar: How Ferrero Became a Category Growth Leader

Achieving distribution goals can be challenging. Making sure that retailers understand the power of having the right assortment can be even more difficult. To help its retail partners overcome assortment challenges, Ferrero collaborated with Nielsen to demonstrate the efficacy of the best assortment for the category. The team used Nielsen’s Assortment and Space Optimization platform, a category-level analytics tool, to provide a voice to the customer in assortment recommendations and show retail buyers how they can maximize the potential of the category.

In this webinar, Nielsen and Ferrero share how they approached assortment conversations with retail buyers by delivering best-in-class category recommendations to direct their retail partners toward mutual growth. In the webinar, Nielsen’s Liron Hadar sits down with Ferrero’s Phil DeConto and Matt Threatt-Peters to discuss how Ferrero was able to:

  • Make informed decisions about its assortment
  • Offer account-specific assortment and space recommendations
  • Earn an increased role in the category planning process