Insights

Webinar: Five Keys to Ad Effectiveness

In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief Neuroscientist at Nielsen, share answers to common ad effectiveness questions based on an unparalleled industry study of nearly 500 ad campaigns.

Webinar: The Future of Beauty

More than nearly any other fast-moving consumer goods (FMCG) sector, the mass market beauty industry is guided by trends. This webinar explores the three big, systemic shifts that are redefining the industry and could position brands for growth.

Webinar: Collaborating for FMCG Omnichannel Success

The shift to digital purchasing of fast-moving consumer goods (FMCG) is not only pervasive, it's all-inclusive. This-combined with acquisitions and innovations in the FMCG market-is accelerating that pace of online food shopping adoption.

Webinar: Fad or Fundamental: Health and Wellness 2018

While your marketing department is chasing the latest health and wellness fad, you could be missing the fundamental changes consumers are making in their lives and shopping carts that will help you drive meaningful growth. So how do you separate fact from fad?

Webinar: Third-Party Vendors: Friends or Foes?

For most marketers, third-party data is a sure-fire way to achieve scale. However, the proliferation of third-party data providers in recent years has left marketers with a dizzying array of choices and heightened concerns over which suppliers they can trust.