Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part of the charge. Demonstrating the highest growth rate of any multicultural segment, Asian Americans are now poised to offer significant new opportunities to marketers and advertisers. The multitude of languages and cultures among Asian Americans will require strategic approaches to achieving the greatest success with this promising market. Where can key insights into this market segment be found?
Join Nielsen for an enlightening webinar focusing on the Asian-American consumer and the significant purchasing power that this group represents.