The snacking market is ripe with opportunity. Global snacking sales are higher than the total GDP of 61 countries. In today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks.
From accessibility to affordability to portability, join us to learn what makes consumers go bananas over snacks around the world and in the U.S. Find out how to market to snackers differently based on who they are, why they snack and what they buy.
Speaker: James Russo, SVP, Global Consumer Insights, Nielsen