While the Millennial generation indeed founded the social media movement, having been born directly into a new era of technology between 1977 and 1995, their interests, backgrounds and aspirations span well beyond what’s listed on their Facebook pages. This generation’s digital tendencies, however, mean that marketers and brands need to step up their games in order to keep up and engage with them.
And these 18 to 36-year-olds are worth the effort. Why? Because they are 77 million strong in the U.S.—on par with Baby Boomers—and make up 24 percent of the country’s population. And while many are still climbing the income ladder, this group’s size and age range highlights its long-term purchasing power.
In this webinar, learn what makes this expressive generation more 'elusive' than ever and take away strategies for aligning your marketing efforts to stay on their radar.