Last year, we introduced you to Super Consumers - heavily engaged, heavy users who drive 50 percent or more of category profits - as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, "I can't find them." Another 59 percent of you asked for more case studies and analysis.
We heard you. The Super Consumers Chapter 2 webinar highlights two very different, but equally powerful case studies. One fast-growing media company is helping its advertisers find their potential Super Consumers via mass marketing, and an upward-bound consumer durables company built a proprietary, predictive modeling process based on Super Consumers to generate more, better leads. Learn from these two companies how to find your own Super Consumers and use them as a beacon in your fundamental business processes to produce game-changing outcomes.