The center of the store is under pressure. Since the beginning of 2013, the center aisles’ share of a store’s food and beverage sales has declined between 1.4 to 3 points, depending on the time frame. But there is hope – some categories, as well as strategies, are succeeding.
Join Carman Allison as he explains how center-store brands can increase their sales and reinvigorate the center of the store. Hear first-hand how The Coca-Cola Co. is taking advantage of opportunities beyond its center-store business to deliver growth outside its aisles.
Learn how to: