The importance of brand equity should come as no surprise, since loyal consumers are a key foundation for your business. But we also know that strong brand equity doesn’t always translate into higher sales. Why? And what can you do?
Strong brand equity doesn’t just happen – it needs to be built, measured and managed to create a real impact on sales. Expert Emily Mescher shares:
In addition, Michelle Onofrio shares how Beiersdorf successfully activated their equity within one of its brands, resulting in a multi-million dollar gain.