As technology revolutionizes shopping, middle class status is no longer enough to define the consumers driving our economy. Identifying the best growth opportunities now requires consumer-facing companies to look beyond income. In this webinar, we introduce Connected Spenders, the highly-engaged and digital-savvy group that will account for 46% (or $260 trillion) of the world’s consumption over the next decade.
The Demand Institute’s latest research finds that this framework provides a much better indicator of spending than the income-based groupings marketers and strategists currently use. Connected Spenders—expected to more than double in number over the next decade—hail from all income levels: lower, middle and upper class. Louise Keely, EVP, Global Retail Practice Leader, and Brian Anderson, Associate Program Director for The Demand Institute, share new research explaining who the Connected Spenders are, what they signal about global consumption and how to reach these valuable consumers.