Webinar: The "I" in Retail: Data-Driven Personalization
Consumers are hitting “ignore” on any ad, brand or store experience that isn’t relevant. To grab and keep their attention, retailers and manufacturers must put the “I” back in retail with personal, engaging experiences. Luckily, predictive analytics and artificial intelligence are now enabling companies to engage intimately with their consumers, one-to-one, and activate customer-centric strategies with laser-guided precision.
In this session, Jeanne Danubio, EVP of Retail at Nielsen, shares how to over-deliver on your consumers’ expectations for personalized shopping and marketing experiences.