Webinar: The Nielsen CMO Report
Watch this 30-minute webinar to take a dive into the fascinating results of the recently launched Nielsen CMO Report 2018. Our research, based on in-depth interviews and extensive survey data, is a look into the minds of today's CMOs as they tackle the challenges of an increasingly fragmented marketplace.
Across nearly all business verticals, marketers reported large shifts in how they evaluate, measure and budget across media channels.
Our speakers, Eric Solomon, SVP, Watch Strategy and Marketing, Nielsen and Brett House, VP, Product Marketing & Strategy, Nielsen share:
- CMOs key concerns around digital advertising, ROI measurement, and marketing technology
- How marketers are changing the way they evaluate, measure and budget across trade and media channels
- The trends that are driving significant shifts in marketing spend