About Nielsen Measurement and Adobe Analytics – Your Choices

Television and the way we watch it have come a long way since Nielsen began measuring TV audiences in 1950. Today, the ability to watch our favorite shows at any time and on multiple devices amplifies the need for exceptionally adept and flexible audience measurement capabilities.

Consumers are changing with the times, and the same goes for Nielsen. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching — and what they’re watching on — is more important than ever. Today, viewing video is a personal and mobile experience — anytime and anywhere. Nielsen’s capabilities provide relevant metrics that are necessary to inform successful marketing and programming and to drive continued growth.

As a global information and measurement leader, Nielsen is committed to protecting the privacy and security of the data we collect, process and use. Nielsen’s digital measurement products are not used to identify you in any way.  The Nielsen measurement software in the app you are using works with Adobe Primetime, a “TV Everywhere” platform that enables consumers to watch live, linear, and on-demand programming. These technologies help measure and analyze for our respective clients how consumers engage with media across online, mobile, and emerging technologies, and offer insights into consumer behavior. 


Nielsen believes that you should have a choice about whether to contribute to Nielsen’s research and insights. To opt out of Nielsen measurement within this app, please click here. If you have this app on more than one mobile device, you will need to opt out of Nielsen’s measurement for this app on each device.

If, after you have opted out, you change your mind and would like to opt back in and permit Nielsen to measure what is viewed in this app, please click here.

To learn more about Nielsen’s digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy.

To learn how Adobe’s analytics are used in this app and your choices about opting out, please read the app’s privacy policy. For information about Adobe Primetime please click here.