Amidst a sea of the world’s brightest creatives, marketers, technologists and media specialists at this year’s Cannes Lions Festival (June 21-27), we left our mark as Campaigners of Creativity—this year’s theme. We shared insights and innovative thought leadership to drive change in the media and technology industries. And for the first year, we became an official sponsor, which helped us make an even bigger splash on this global stage.
Julanne Schiffer from Nielsen Entertainment was a featured speaker on the topic of “Unlocking the Power of Music in Advertising.” With more than 150 delegates in attendance, her presentation focused on understanding the impact of music to help drive growth for brands. She shared insights and examples of how to reach consumers effectively and ways to create brand value through music. Attendees, who ranged from leading ad agencies and marketers to key industry organizations, were visibly engaged and interested in these entertainment insights.
Nielsen leaders Eugene Becker, Terrie Brennan, Alain Couttolenc, Tom Eaton, Andrew Feigenson and Martha Velando seized the chance to hold focused client meetings with C-level executives from the world’s leading agencies, advertisers and ad-tech companies in our beachside cabana on the French Riviera.
To close out this week-long event, Johan Sjöstrand of Nielsen Europe took the main stage at Lions Innovation, which is focused around where data, technology and creativity intersect, to discuss “Designing Innovation Success around the World.” During his 30-minute session, he led an insightful discussion on how key advertisers and developers can apply data and insights to their creativity, design and analytics in order to build out successful innovation.