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Integrating Environmental, Social, Governance and Business Strategy

Crystal Barnes, senior vice president, Global Responsibility & Sustainability, Nielsen, recently shared the strategic value of Nielsen’s second non-financial materiality assessment.

“A non-financial materiality assessment is an opportunity for us to engage with our stakeholders in a very unique way,” said Barnes. “One of the things we can do is identify risks, opportunities and challenges that are coming down the pike. It’s an opportunity for us to understand the full scope of what environmental, social, governance (ESG) does to create value for our business, and also what it does to help our business create value for society.”

As our CEO Mitch Barns recently discussed from the main stage at the recent Consumer Goods Forum, sustainability efforts can help companies drive growth, profitability and value. We believe doing so requires linking ESG opportunities to our core business strategy.

Through these efforts, we’re able to uncover operational efficiencies, mitigate risk and maximize opportunities, such as those identified in our recent assessment. We plan to continue using the feedback from the assessment and ongoing stakeholder engagement to ensure continued progress in these and other areas. Learn more about our approach in the full 2016-2017 non-financial materiality assessment, our Nielsen Global Responsibility Report, and our Global Responsibility & Sustainability page on our website.