There’s no mistaking the importance of corporate social responsibility and sustainability in today’s fast-moving consumer goods market. And it’s not just important in one corner of the world. It’s steadily being recognized as an imperative for every business. The catch, however, is that there is no single way to define sustainability today, and that poses challenges for manufacturers across industries and geographies.
So how do companies know which paths to take as they carve out their unique positions? To help clients and brands, Crystal Barnes, SVP, Global Responsibility & Sustainability, Nielsen, recently sat down with Meghan Palestis, SVP, Client Business Partner, and Ranjeet Laungani, SVP, Global Client Business Partner, to discuss what sustainability means for the FMCG market and to Nielsen.