News Center

Nielsen identified as a “Strong Performer” in Asia Pacific for marketing measurement and optimization in Q4 2018

We’re excited to share that Nielsen was recently listed as a “Strong Performer” in “The Forrester WaveTM: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018 Report.” This is a significant recognition considering it’s Forrester Research’s first wave report for Asia Pacific.

Forrester Research included six other service providers alongside Nielsen in the assessment for Asia Pacific. Each provider was evaluated against 36 rigorous criteria for inclusion.

One of these criteria was having an active local client base for unified measurement offering. Additionally, there was an emphasis on offering a holistic approach when addressing local market needs, demonstrating local partnerships in the region’s digital ecosystem. This recognition highlights our strong local staffing, as well as our ability to support our clients and successfully deliver strategic marketing plans that generate return on investment (ROI).

In the report, Nielsen services are rated among the top in terms of the evaluation’s Unified Measurement Offering, Localization Capabilities, Innovation Roadmap, Partner Ecosystem and Market Presence criteria.

As the largest marketing mix modeling provider in the world, our Marketing Effectiveness (MEff) team in Asia Pacific offers solutions that enable consumer brands to maximize their marketing potential by evaluating and identifying the drivers of sales and growth potential. Our clients also benefit from support in understanding how marketing channels perform relative to each other and the solutions to optimize their marketing mix.  

“We are excited about being recognized by Forrester Research in the Asia-Pacific region,” said Laura McCullough, Sales & Marketing Effectiveness Leader for Nielsen, Developing Markets. “We continue to invest and develop our capabilities in this space to ensure Nielsen’s unified measurement offerings are first-class. We are committed to offer clients innovative solutions in omni-channel marketing strategy that will help them to optimize and strengthen their business results across the region.”