We’re proud to announce that PRNEWS has named Genevieve Aronson, VP, Public Relations, Nielsen Global Connect, as a Top Woman in PR. PRNEWS has been a leading voice in the PR and marketing industry for the last 70 years. This annual award honors women who are at the pinnacle of their PR career, have made bold advances for their organizations and are admired by peers and employees.
Nielsen is committed to furthering the careers of women like Genevieve. On International Women’s Day 2019, our CEO David Kenny signed the LEAD (Leading Executives Advancing Diversity) Network CEO Pledge to increase women in senior leadership roles globally. Fostering the development of women in leadership leads to better business results for us and for our clients.
Genevieve leads public relations for Nielsen’s Global Connect business in the U.S., which operates in the retail and consumer packaged goods (CPG) sector. Her voice at the table challenges leaders to re-imagine how to talk about the business, move with greater speed, think more strategically and push beyond traditional tactics.
She has been the tip of the spear for change, leading PR efforts around Nielsen’s exclusive agreement with Rakuten Intelligence last October, which provided the first complete picture of online and offline market performance and shopper behavior. She later promoted the announcement of Nielsen’s omnishopper consumer panel, which offers insights into shopper behavior across all channels, products and categories. This announcement fueled more than a dozen articles in publications such as Chain Store Age, Retail TouchPoints and Grocery Dive.
Genevieve was also instrumental in Nielsen’s announcement of its partnership with Headset, a leading legal cannabis data and analytics company, early this year. She showcased how swiftly the industry is moving with headlines such as “Nielsen predicts legal cannabis sales in the U.S. to reach $41 billion by 2025” and “Nielsen forecasts C.B.D. sales of $6 billion in U.S. by 2025.”
Genevieve regularly collaborates with Nielsen’s strategic partners and played a key role in Nielsen’s three-year strategic partnership with the Food Marketing Institute (FMI).
She helped the two companies bring to life a groundbreaking study that looked at how quickly CPG sales would move online. Genevieve was instrumental in securing an exclusive with CNBC, which received hundreds of media mentions in top-tier journals. Beyond the press release, she trained spokespeople, refined the messaging and identified key audiences.
Heather Garlich, VP, Media and Public Relations at FMI, said, “Genevieve helped add depth to our media relations efforts at FMI, seamlessly marrying our intellectual property with the broader industry trends. The coverage of this launch was a turning point for us as a trade association, enabling FMI to put a stake in the ground and gain relevancy with business reporters on the subject of e-commerce.”
Genevieve was selected alongside other notable women from iHeartMedia, DoSomething.org, Samsung Electronics America, Viacom, Procter & Gamble, FleishmanHillard, LinkedIn, Sephora and others.