Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
Nielsen makes list of 100 best corporate citizens for third year in a row
Nielsen has been included on the 100 Best Corporate Citizens list by 3BL Media for the third year in a row, ranking 19th overall.
Nielsen Recognized with 2020 Emmy® Award for Technology and Engineering
The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.
Broadcasting+Cable Names Scott N. Brown to 2020 Watch List
Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level...
Nielsen Takes Home a ‘Triple Crown’ at the 2020 Cynopsis Ad Tech Awards
Nielsen’s Addressable TV Advertising Solution and Advanced Audience Suite were recently selected as the winner of not one, but three Cynopsis Ad Tech Awards
A Top Audio Professional, Brad Kelly Named among ‘Most Powerful People in Radio’ for the Fifth Year
Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S.