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Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
The National Academy of Television Arts and Sciences (NATAS) announced today that Nielsen was recognized with a 2020 Emmy® Award for its System to Measure Video Performance and Demographics Across Multiple Platforms.
Scott N. Brown, Nielsen’s General Manager of Audience Measurement was recognized by Broadcasting+Cable in its “2020 Watch List” as one of the top 25 media executives charged with the future of TV. Scott ranked at no. 12 on this year’s list, along with other well-known CEOs and c-suite level...