Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Wharton Markets in Motion: Marketing in the Midst of a Pandemic
Jamie Moldafsky, Nielsen’s Chief Marketing and Communications Officer, recently engaged in conversation with professors David Reibstein and Raghu Iyengar of The Wharton School, where she serves as Chairperson of the Customer Analytics Advisory Board.
Nielsen’s Commitment to Fight Racism with Action
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Nielsen Recognized for Third Consecutive Year on Stock Indices for Leading Companies
Nielsen has again been included in both the FTSE4Good Index and the Dow Jones Sustainability North America Index (DJSI). While these are two rankings in a sea of information on corporate environmental, social and governance (ESG) performance, we are proud of this recognition as a reflection of our...
Trust and Transparency Lead the Way in Nielsen’s Latest Non-Financial Materiality Assessment
With data at the center, alongside trust, transparency, and diversity and inclusion as other bedrock areas of importance for Nielsen, this latest update underscores the inherently interconnected nature of the environmental, social, and governance (ESG) areas that matter most to our business and our...
Measuring the Impact of Climate Change
There is no denying the clear and measurable effects of climate change, and organizations around the globe are starting to assess the impact of the changing environment on their operations, align on recommendations for how companies can take strategic action on climate change and encourage...
Nielsen Releases 2nd Annual Global Well-being Report
As a global employer, we are able to influence the health and well-being of our 45,000 associates and their families. That's why we've recently released our 2018 Global Well-being Annual Report.