Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global...
This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.
At Advertising Week New York, Megan Clarken, President of our Watch division, announced the launch of a new campaign—Metrics to Monetize™—which highlights the flexibility and breadth of our data and solutions.
Analytics is at the core of how Nielsen creates value for clients. We produce data and insights that clients use to make better decisions and improve their businesses. Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen, explains how we're applying this same approach to our talent.
On the heels of the launch of the Nielsen Auto Cloud fueled by J.D. Power, Arun Kumar, Global Chief Data & Marketing Technology Officer at IPG, sat down with Damian Garbaccio, EVP at Nielsen, to discuss how both companies are working together to improve automotive marketing performance
Radio Ink Magazine recently released its annual list of the 40 most powerful people in radio. Nielsen is once again proudly represented on the prestigious list by its managing director for Nielsen Audio, Brad Kelly. This marks Brad’s third year on the list of the industry’s powerbrokers.