Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. David signed the pledge in concurrence with International Women’s Day, which is celebrated by thousands of Nielsen associates around the world.
These guidelines reflect how our founding principles of integrity, honesty, fairness, respect and reliability are reflected in our proactive approach to risk management and engagement on human rights topics with employees, suppliers, clients, panelists and others
At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company's potential into the future.
Nielsen has been working with a special task force at the UN charged with increasing the use of scanner (POS) data in official statistics, as well as how it can be used to produce consumer price indices. As a first step, we provided the task force with a sample dataset for testing and evaluation.
Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the...
Over the past decade, Nielsen’s Breakthrough Innovation project has identified and celebrated more than 100 unique and enduring innovations in the U.S.—learning from and sharing their stories to answer: How can a product connect with consumers, differentiate and endure?