Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
We recently learned about an opportunity with the Let’s Do It Foundation, the team that initiated World Cleanup Day (WCD), to further the waste management cause. Using data—one of Nielsen’s strongest assets—we led a pro bono survey for the foundation to assess consumer perceptions about...
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. David signed the pledge in concurrence with International Women’s Day, which is celebrated by thousands of Nielsen associates around the world.
These guidelines reflect how our founding principles of integrity, honesty, fairness, respect and reliability are reflected in our proactive approach to risk management and engagement on human rights topics with employees, suppliers, clients, panelists and others
At Nielsen, technology, science and data come together with a human element. Our new CEO, David Kenny, provides his insight into the advantages Nielsen measurement brings to the market, as well as the company's potential into the future.
Nielsen has been working with a special task force at the UN charged with increasing the use of scanner (POS) data in official statistics, as well as how it can be used to produce consumer price indices. As a first step, we provided the task force with a sample dataset for testing and evaluation.
Thomas Johnson, Director of Nielsen Media Analytics, discusses how our newest consumer survey, the Nielsen MediaTech Trender, helps uncover how consumers perceive emerging technology, new devices and services. Data from the survey is used to develop quarterly reports that provide insights into the...