Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
This week is Pro Bono Week, an annual initiative that celebrates and encourages professionals who use their skills and expertise to support nonprofits and advance social change. Andrea Bertels, Director, Global Responsibility & Sustainability, Nielsen, explains how Nielsen Cares our global...
This week, Amanda Tarpey, SVP of Product Leadership-Digital, discusses our new Qualified Ad Audience solution within Digital Ad Ratings and how it can help equip media organizations to effectively measure engagement and foster transparency across agencies and publishers.
At Advertising Week New York, Megan Clarken, President of our Watch division, announced the launch of a new campaign—Metrics to Monetize™—which highlights the flexibility and breadth of our data and solutions.
To understand the factors that lead to success in e-commerce across global markets, Nielsen’s data science team conducted an in-depth analysis of 34 markets in developed and developing regions globally. With our rich data at the heart of our study, we then identified 10 key drivers for FMCG...
At a recent Women of the Vine Member Luncheon in New York City, where, among an audience of some of the most influential, female executives in the beverage alcohol industry, we announced a new corporate alliance with Women of the Vine & Spirits.
The Connected Partner Program can help you navigate your partnership challenges, and this week, the program hit 50 partners: making it the industry’s largest curated community of partners for retailers and manufacturers in the fast-moving consumer goods (FMCG) space.