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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.

CONTENT IS KEY IN THE BATTLE OF STREAMING SERVICES

There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...

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