Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
For the first time this year, Nielsen sponsored 10 Black women associates to attend the Black Enterprise Women of Power Summit, a three-day professional leadership conference designed for executive women of color.
Two sessions led by Nielsen at the recent Category Management Association (CMA) annual conference discussed the implications of operational silos in the face of ever-changing consumer tastes and offered practical strategies for increasing agility.
Chief Product, Technology, & Operations Officer of Nielsen Global Media, Karthik Rao, took the stage at last week’s AdExchanger’s Industry Preview in New York to share how Nielsen is innovating to better serve the evolving media industry.
During the 2020 National Association of Television Programming Executives (NATPE) Conference in Miami, Nielsen hosted a panel discussion moderated by Catherine Herkovic, EVP and Managing Director, Local Television, called “How Nielsen’s Cross-Platform Measurement Fuels Impressions-Based Selling.
Each year at CES, C Space at the Aria gathers the world’s innovators, marketers and creatives in one venue to discuss the future of media and advertising. This year, Nielsen leaders joined the conversation to show how our data, insights and technology bring a shared truth to the industry.
There’s no denying the massive impact that non-traditional video options like streaming services and over-the-top devices are offering consumers. And consumers are going all in, as Disney+ recently boasted subscriber numbers that were off the charts within just one day of launching. As devices,...