Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
A Top Audio Professional, Brad Kelly Named among ‘Most Powerful People in Radio’ for the Fifth Year
Brad Kelly, Managing Director of Nielsen Audio, has been named among the 40 most powerful people in radio by Radio Ink, a leading radio industry trade publication in the U.S.
Nielsen Volunteers Continue to Fight Hunger and Food Waste through the Global Pandemic
Despite the physical restrictions associated with the pandemic, our teams across Nielsen united to fight hunger in our communities from September to October by volunteering for more than 800 hours.
Supporting Black-Owned Small Businesses With a New Resource Website
On this new site, Black-owned business owners will find new consumer insights that can help fuel growth, get pro bono consulting, and learn how to get new business from corporations who have diverse supplier programs.
Nielsen at Radio Ink Hispanic Conference: The Podcast Landscape and Cross-platform Opportunities
Nielsen was a sponsor and presented findings at this year’s Radio Ink Hispanic Conference.
Nielsen At Podcast Movement 2020: Opportunities In A Skyrocketing Industry
Podcasting continues to thrive. According to Nielsen Scarborough data, at a 20% rate of growth, the audience for podcasting could double by 2023, and the IAB projects that U.S. podcast advertising revenues will surpass $1 billion by 2021.
Nielsen Celebrates Hispanic Heritage Month 2020
Nielsen is a proud supporter of Hispanic and Latino associates and their communities and stands by their side as they celebrate Hispanic Heritage Month 2020.