Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Catherine Herkovic, EVP and Managing Director of Local TV at Nielsen, has been recognized as a ‘Top Woman in Media’ by Cynopsis, a leading trade publisher for the television, media and sports TV industries.
As we outlined in our commitment to fight racism with action, we’re increasing our advocacy and outreach efforts across all levels of government to more holistically reflect our commitments to inclusive representation, diversity and social justice.
When Nielsen built its addressable TV technology, it did so with the understanding that it needed to be easy to implement and use without compromising core elements required for future sustainability.