Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Hulu and Youtube TV Viewing Are Now Included in TV Ratings
We are excited to announce that viewing from Hulu and Youtube TV will now be measured and reported through Digital in TV Ratings (DTVR), contributing to C3/C7 currency.
Powerful Pins: Measuring Pinterest with Nielsen Digital Ad Ratings
We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.
Going Global: Nielsen Digital Ad Ratings to Measure Twitter in 23 New Markets
We have expanded our relationship with Twitter to provide measurement of mobile campaigns to 23 new global markets, in addition to the U.S., through Digital Ad Ratings.
Nielsen AI Helps Marketers Respond to Changing Consumer Behavior Instantly
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Keeping an Ear on Local Listeners: Nielsen BDSradio’s Market-Level Streaming Helps Radio Find the Next Hit
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?
Seven in 10 Chicago Adults Aware of “Chicago Radio Town Hall Meeting”
Reaching more than 92% of Americans aged 12 and older each week, radio remains a powerful medium—a fact recently demonstrated in Chicago.