Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?
You may not know that Nielsen has an early stage technology incubator licensed by the Israeli government. It’s called Nielsen Innovate, and today we’re announcing the funding of our 10th start-up, U.S./Israel-based Furious Corp., an inventory management platform helping premium video...