Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Music consumption (in terms of album sales, digital tracks and streaming volume) is up, thanks in large part to increases in streaming. So can market-level streaming activity help radio programmers when it comes to their format?