Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Nielsen’s Social Content Ratings® Showcases the Power of Talent on Social Media
In addition to providing a vital look at how TV-related social media content is performing, Nielsen’s Social Content Ratings® (SCR) will now also provide insights into how owned social strategies, including the contribution of talent, are being leveraged to promote TV programs across platforms...
Nielsen Becomes Top Dog in Pet Retail Measurement
Nielsen is committed to helping retailers and manufacturers unlock growth in this booming segment. So, we’re pleased to announce that we’ve acquired GfK’s Pet Specialty Point-of-Sale (POS) business, the exclusive measurement service for the pet specialty channel in the U.S.
Prepare for What’s Next in the Complex Retail Landscape
To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and...
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.