Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Understanding Consumers With Trusted Data and Insights
To help manufacturers and retailers better understand the “how” behind consumer purchasing behavior, we recently launched our Ultimate Guide to Nielsen Consumer Panel Services. This engaging and interactive learning path showcases how our clients can use our consumer data to capture more...
Nielsen Becomes Top Dog in Pet Retail Measurement
Nielsen is committed to helping retailers and manufacturers unlock growth in this booming segment. So, we’re pleased to announce that we’ve acquired GfK’s Pet Specialty Point-of-Sale (POS) business, the exclusive measurement service for the pet specialty channel in the U.S.
Prepare for What’s Next in the Complex Retail Landscape
To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and...
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...
Nielsen’s Relationship With Spotify Continues To Grow With Brand Effect Measurement
Today, we announced that Spotify will be using Nielsen Brand Effect to provide marketers with the ability to measure brand lift across Spotify’s desktop and mobile apps.
Find Your Next Vendor the Same Way You Shop for Shoes
Continuing our mission of better collaboration, we have just launched our Connected Partner Network, a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner.