Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
A Year of Powerful Connections for the Nielsen Connect Partner Program
Throughout 2018, we’ve worked hard to deliver on our mission to facilitate greater collaboration for the retail and consumer packaged goods industry by providing an open and collaborative ecosystem in our Connected Partner Program.
Nielsen’s Social Content Ratings® Showcases the Power of Talent on Social Media
In addition to providing a vital look at how TV-related social media content is performing, Nielsen’s Social Content Ratings® (SCR) will now also provide insights into how owned social strategies, including the contribution of talent, are being leveraged to promote TV programs across platforms...
Nielsen Becomes Top Dog in Pet Retail Measurement
Nielsen is committed to helping retailers and manufacturers unlock growth in this booming segment. So, we’re pleased to announce that we’ve acquired GfK’s Pet Specialty Point-of-Sale (POS) business, the exclusive measurement service for the pet specialty channel in the U.S.
Prepare for What’s Next in the Complex Retail Landscape
To help our clients better understand how Nielsen estimates data to provide the best market read possible, we recently launched the Ultimate Guide to Nielsen Retail Measurement Services (RMS). Our clients can use our latest technology-rich, learning materials to power real-time decision-making and...
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Owned Content Performance From Nielsen’s Social Content Ratings® Digs Deeper Into the World of Social Media
Since 2016, Nielsen’s Social Content Ratings® (SCR) has been the leading syndicated standardized measurement of the social impact of television across Facebook, Instagram and Twitter. To provide even greater insights into the performance of content posted by accounts officially associated with...