Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Continuing our mission of better collaboration, we have just launched our Connected Partner Network, a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner.
To help our clients respond to today’s quickly changing market, we’re now providing Friday morning data delivery. Faster data means our clients can be more nimble and pivot with market pressure.
With ad compression technology, marketers can create shorter, more effective video advertising based on neuroscience-derived measures. And our methodologies are so unique that we recently received a patent from the U.S. Patent & Trademark office for our proprietary algorithm.
To help our brand marketers and manufacturers better understand their sales coverage, we recently launched a new training website, The Ultimate Guide to Nielsen Retail Measurement Services.