Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Continuing our mission of better collaboration, we have just launched our Connected Partner Network, a web-based resource designed to significantly improve and simplify the process in which FMCG companies identify a trusted partner.
To help our clients respond to today’s quickly changing market, we’re now providing Friday morning data delivery. Faster data means our clients can be more nimble and pivot with market pressure.
With ad compression technology, marketers can create shorter, more effective video advertising based on neuroscience-derived measures. And our methodologies are so unique that we recently received a patent from the U.S. Patent & Trademark office for our proprietary algorithm.
To help our brand marketers and manufacturers better understand their sales coverage, we recently launched a new training website, The Ultimate Guide to Nielsen Retail Measurement Services.
Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.