Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Today, we launched measurement of Hulu’s over-the-top (OTT) inventory through Nielsen Digital Ad Ratings. Media buyers and sellers will have the ability to understand and verify audiences across Hulu whether they are watching on their computer, smartphone, tablet or connected TV.
To satisfy the needs of the rising adoption of consumer neuroscience, Nielsen has enhanced and expanded its consumer neuroscience labs in Boston, Japan, China and Singapore. Our 14 labs around the globe are where our consumer neuroscience studies are conducted, employing our suite of tools with...
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.