Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is powered by diverse suppliers
Every day, Nielsen measures and analyzes what consumers buy, watch and listen to. Our data powers the business and marketing decisions of our clients.
Nielsen’s Commitment to Fight Racism with Action
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Integrity is the Foundation of Everything We Do at Nielsen
Recently, Julia Wilson, VP, Global Responsibility & Sustainability, Nielsen, sat down with Emily Epstein, SVP, General Counsel of Corporate & Compliance, and Corporate Secretary, Nielsen, to discuss how a foundational focus on integrity is operationalized across the company. Our new...