Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
An Unprecedented View: Nielsen Acquires Gracenote
This week, we announced that we’ve entered into an agreement to acquire Gracenote—the industry’s largest provider of media and entertainment metadata.
Nielsen Expands Its Sports Measurement with Repucom Acquisition
We are very excited to announce that Nielsen has officially acquired Repucom, the global leader in sports measurement, evaluation and intelligence.