Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
At Nielsen, we have seen firsthand how brands are placing greater strategic emphasis on the customer experience. And they’re using science in the process, increasingly applying tools like neuroscience, consumer psychology and behavioral economics to build and deliver great customer experiences.