Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Raising the Effectiveness of Public Service Announcements With Consumer Neuroscience
By using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what’s working and what’s not on a second-by-second level.
Breakthrough Ad Testing Solution Has Unprecedented Ability to Predict In-Market Success
In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing...