Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen Global Connect Pledges Commitment to Racial Equality
At Nielsen Global Connect, we embrace diversity and inclusion as a key imperative of our corporate identity. And we’re taking actionable steps to reinforce our commitment, build on our progress and leverage our understanding of consumers.
Raising the Effectiveness of Public Service Announcements With Consumer Neuroscience
By using technology that uncovers non-conscious, unfiltered, neurobiological-based responses and reactions to its ads, the Ad Council is able to diagnose what’s working and what’s not on a second-by-second level.
Breakthrough Ad Testing Solution Has Unprecedented Ability to Predict In-Market Success
In the make-or-break world of advertising, there’s no over-emphasizing the need for good ads. But marketers and advertisers don’t just want solid creative. They want to know how effective their ads will be in getting positive returns—even before their campaigns have launched. While knowing...