Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data....
At Advertising Week New York, Megan Clarken, President of our Watch division, announced the launch of a new campaign—Metrics to Monetize™—which highlights the flexibility and breadth of our data and solutions.
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
This year, Nielsen is an official sponsor of Advertising Week - New York. CEO Mitch Barns and several other Nielsen experts will be taking the stage as part of our overall presence at this key industry event.
Last week, Nielsen hosted the "Measurement in 2025, The Science Behind What’s Next" session during New York Advertising Week. Two Nielsen leaders, Megan Clarken, President of Product Leadership, and Lynda Clarizio, President of U.S. Media, explored the future of measurement.