Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
NYC Television Week 2019: Trust and Truth Will Drive the Future of TV
Nielsen recently made a splash at NYC Television Week, the premier conference highlighting progress, challenges and innovations in the U.S. TV industry. Throughout the week, our leaders shared how players across the industry can personalize advertising and programming to earn audiences’ trust and...
Advertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
Nielsen Leaders Share What’s Coming Next for Advertising—from Cannes Lions
During this year's Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
Megan Clarken Pushes the Importance of Data and Diversity at Cannes Lions
Throughout the Cannes Lions International Festival of Creativity, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, spoke on various stages about how companies must not only accept, but lean into the ad industry’s embrace of data diversity to succeed. Sticking to the ways of the past...
Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference
Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise...
Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019
In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to...