Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Pinpointing the Intersection of Science and Creative at the ARF’s Annual Conference
Research and creativity don’t always play well together—a battle of the left brain versus the right brain, if you will. However, big data has the power to bring these two seeming adversaries together by revealing people’s hidden interests and thoughts. And when they are merged, the...
Nielsen Views: Evolving Advertising Currency
SVP of Digital Solutions, Jessica Hogue, discusses the desire within the media industry to evolve the current advertising currency and provide a common metric that reflects changing viewing habits and cross-platform media consumption.
Science Meets Creative at the Next ARF Annual Conference
This year, Nielsen is a platinum sponsor of the conference and will be featured on four mainstage and breakout sessions. Our experts will use our combination of data and science to share what actually makes effective advertising.
Your Ads Are Talking… But Who’s Listening? Why Audience is the New Black
Imran Hirani, VP Client Consulting at Nielsen, recently spoke with PhocusWire about how many media buyers are basing their media purchases on price rather than how well it delivers to a desired audience.
Innovation, Efficiency and the Future of Advertising
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.
Nielsen Sponsors Advertising Week 2017
This year, Nielsen is an official sponsor of Advertising Week - New York. CEO Mitch Barns and several other Nielsen experts will be taking the stage as part of our overall presence at this key industry event.