Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
Nielsen’s Commitment to Fight Racism with Action
At Nielsen, we stand for counting everyone—ensuring that all voices are not just counted, but are heard. In the past, we have often been silent. We now must speak out and be much more vocal advocates and allies to our brothers and sisters.
Nielsen Touts Neuroscience at National Restaurant Association Marketing Executives Group Conference
Every player in the retail and food service industry is looking for an edge, and Nielsen executives provided a path forward in the form of neuroscience. Leading three, five-minute sessions and breakout roundtable discussions at a recent National Restaurant Association event in Chicago, Dr. Elise...
Marketing Measurement Takes Center Stage at AdExchanger Industry Preview 2019
In the U.S., the average person consumes over 82 hours of media a week via multitasking, a trend that will continue to grow in ways we never thought possible. In order to further grasp the opportunity in the current video landscape, particularly the growth of mobile video, marketers need to...
Nielsen Opens Cincinnati Consumer Neuroscience Lab; 16th Worldwide
On Nov. 29, to a crowd of advertisers, agencies and academics, our Consumer Neuroscience team unveiled a new state-of-the-art neuroscience lab located in downtown Cincinnati. This latest addition brings us to five labs in the U.S., joining Boston, San Francisco, Chicago and Atlanta, and a total of...
Shorter, Better, Cheaper? Neuroscience Can Do That
With ad compression technology, marketers can create shorter, more effective video advertising based on neuroscience-derived measures. And our methodologies are so unique that we recently received a patent from the U.S. Patent & Trademark office for our proprietary algorithm.
Exploring Big Data, Measurement and The Future of Media at the 2018 NAB Show
For a week in Vegas, those across the media industry recently came together for the NAB show to explore the latest technology and evolution of their business. With the data to fuel this conversation, we took center stage to discuss the past, present and future of media.
Pinpointing the Intersection of Science and Creative at the ARF’s Annual Conference
Research and creativity don’t always play well together—a battle of the left brain versus the right brain, if you will. However, big data has the power to bring these two seeming adversaries together by revealing people’s hidden interests and thoughts. And when they are merged, the...