Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen is a Double Category Winner in the 2021 Adweek Readers’ Choice Best in Tech Partner Awards
After several months and three rounds of voting by Adweek readers, Nielsen was recognized three times in the 2021 Adweek Reader’s Choice Best in Tech Partner Awards.
CEO Mitch Barns Named to Adweek’s 2017 Power List
Last week, CEO Mitch Barns was named to Adweek’s “2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech," for the first time, ranking at No. 69.
Revealing the True Scope and Impact of Nielsen’s Businesses Around the World
Adweek Magazine recently sat down with CEO Mitch Barns, CFO Jamere Jackson and COO Steve Hasker to talk about the Buy business, innovation, growth, and how we're positioned for the long haul.