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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Better together: Panel + big data sets offers unprecedented insights into consumers
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
Nielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus
We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was...
Nielsen Bolsters the ‘Power of She’ with Entertainment and Congressional Leaders
The recent "Power of She LA" conference was designed to empower and galvanize citizens and brands to leverage public policy and creativity to advance causes and projects that are important to the African-American community.
Nielsen Sponsors Congressional Black Caucus Foundation’s 47th Annual Legislative Conference
Nielsen’s presence at this year’s Congressional Black Caucus Foundation’s (CBCF’s) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, ‘African-American Women: Our Science, Her Magic.’