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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
Big data sets provide exponentially larger audience sizes than traditional panels can provide, but they lack specific audience information. To be holistic and representative, measurement needs to leverage big data in conjunction with panel data.
We spent three days at the Congressional Black Caucus Foundation sharing key insights from our latest African American Diverse Intelligence Series report, It’s in the Bag: Black Consumers’ Path to Purchase, with members of Congress, corporate leaders and everyday consumers. The report was...
The recent "Power of She LA" conference was designed to empower and galvanize citizens and brands to leverage public policy and creativity to advance causes and projects that are important to the African-American community.
Nielsen’s presence at this year’s Congressional Black Caucus Foundation’s (CBCF’s) Annual Legislative Conference in September served as the backdrop for the release of our seventh report on African-American consumers, ‘African-American Women: Our Science, Her Magic.’