Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
The Future of Media Starts With Nielsen ONE
To empower our clients with a comprehensive view of audiences today, we recently announced our latest initiative, Nielsen ONE. This single, cross-media solution will drive more comparable and comprehensive metrics across platforms, altering the advertising industry forever by providing a single...
Nielsen Addresses Wine and Adult Beverage Market Shifts at Top Wine Industry Events
Convenient, experiential and healthier lifestyles: These are the rallying cries emerging in today’s U.S. adult beverage landscape and the principal themes Danny Brager, Senior Vice President, Nielsen U.S. Beverage Alcohol Practice, recently addressed at the Unified Wine & Grape Symposium in...
Nielsen Celebrates the Power of Female Leaders in the Adult Beverage Industry
At a recent Women of the Vine Member Luncheon in New York City, where, among an audience of some of the most influential, female executives in the beverage alcohol industry, we announced a new corporate alliance with Women of the Vine & Spirits.
Nielsen Takes a Look into America’s Back Bar
It’s no secret that Americans have a fever for flavor when it comes to alcoholic beverages. Spirit flavors, led by vodka, span the gambit from docile, such as lemon and vanilla, to obscure, such as pickle, cotton candy, salmon and horseradish, just to name a few. But when consumers head out to...